Leave a comment

Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing. His book Buyology: Truth and Lies About Why We Buy presents the findings from one of the largest scientific studies conducted on scanning the.

Author: Salkis Gatilar
Country: Mauritania
Language: English (Spanish)
Genre: Business
Published (Last): 4 August 2015
Pages: 321
PDF File Size: 13.71 Mb
ePub File Size: 5.81 Mb
ISBN: 638-9-91465-955-2
Downloads: 70241
Price: Free* [*Free Regsitration Required]
Uploader: Golkis

Review of Buyology: Truth and Lies About Why We Buy – Small Business Trends

This book also helped in understanding my own buying behavior. Toch ging het boek me buyy een gegeven moment tegenstaan, omdat het veel van hetzelfde is.

Open Preview See a Problem? Next Neuromarketing World Forum: You may use these HTML tags and attributes: A kies yet a shy paged book with a nice shiny yellow cover and a few facts that really make you want to think and reflect. Rituals Our senses are much more important than logos.

While a few of his theories are interesting, his snd acceptance of his results leads his reader to question them. Do we want to purchase products to stand out or copy people?

In fact, if anyone is interested in why people buy crappy products they don’t need with money they don’t have, start with Hooked and leave Lindstrom to his chest thumping. Page 44 Martin baout all these lessons and more into stories that are introduced, developed, and referenced throughout the book. This alone will be useful for some.


Some people have objected to this use because it appears that the results could be used to manipulate us against our will. I would argue that there is therefore strong possibility of ritualised behaviour around the box. Listen buddy, this is the real world, not an advertiser’s fantasy: This is not that kind of book. Jul 30, Tiny Pants rated it did not like it Shelves: Consumers found it difficult to differentiate among many cars, all of whom used the same glitzy, fast-car type advertising.

Ivana Taylor December 8, at 4: None of those are bad things to know I guess, but this book wasn’t even good enough to get my blood boiling about those effing corporate bastards with all the money to throw around to do huge studies to control our unconscious minds. Performing marketing research using knowledge and technology from neuroscience allow scientists find out how the brain reacts when it is exposed to stimuli. Martin Lindeskog December 7, at 8: It was a chore to finish this book and wish I had spent my time reading something more worthwhile.

  DEI 555L PDF

You might also like More from author.

Review of Buyology: Truth and Lies About Why We Buy

Smart marketers and brands can now use nuerotechnology to watch our brains lusting, yearning, self-doubting, and coveting all of those things that our rational minds tell us are dumb or too expensive or self-destructive Marlboro, anyone?

Thanks for telling us about the problem. Luz Spielberg December 11, aobut 1: He has put his study into a book called Buyology: Dec 17, Scribble Orca rated it liked it Recommends it for: Using EEG testing, they found that typical product placements caused no increase in brand recall.

Email this Article Print This Article. Does advice from professionals or superstition boost sales?

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

To see what your friends thought of this book, please sign up. In summary, I would say that although neuroscience may well have much to offer, I think we would do well not to toss the baby out with the wr water.

Faith Religion and Brands.